Take your business Outdoor!

Outdoor or ‘out of home’ advertising is an area of marketing which is showing continued evolution and growth in recent years.

Outdoor covers an increasingly diverse range of advertising opportunities such as:
· mobile advertising – scooters, car signage, taxis
· billboards
· street furniture

The beauty of effective outdoor is that people passively consume your advertising message while going about their everyday business. Unlike other advertising experiences (such as television), people cannot turn off or fast forward outdoor advertising.

Outdoor also has a very broad demographic reach, while most other advertising mediums are effective for a very narrow, specific target audience.

The key to effective outdoor advertising is to ensure that your message is clear and simple, so it is easy to read and understand quickly.

The effectiveness of outdoor as an advertising medium is further enhanced with integrated marketing campaigns which utilise it in conjunction with other mediums such as television, print, and internet.

Continuing advances in the delivery of outdoor, such as 3D extensions, and Electroluminescent Paper (ELP) are continuing to ensure that outdoor remains an engaging and effective advertising medium.

“This article was written by Tracy-Madonna Wylie, Business Manager, Nutbirdz Strategic Marketing, and printed in the My Marketing Companion column of the Fraser Coast Chronicle in 2008.”